In September BMW launches its new 7 series. What do you do in an age where everything has to be green and you still want to launch a car that is bigger than its predecessor and uses up to 10 liters/100 km? (My 3 series uses about 6 liters/100 km..) You use the one thing that makes men buy a car. NO not a woman, but a very emotion driven commercial... Take a look and see for yourself. Great job, I say!