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It's all about the money

This is more or less a follow-up on my previous blogpost about the changes we notice in the world of theatre/entertainment. (The Times They Are A-Changing)

At Kursaal Oostende, we're trying to get people to go to the theatre. With a mix of big shows like Mayumana or Bale de Rua, smaller shows like Peking Acrobats and performances by The Moody Blues or Patricia Kaas we're trying to play a leading rol when it comes to bringing these kinds of events to Belgium. But with a financial world in crisis... people try to control their spendings. And who can blame them? These are uncertain times and nobody wants to spend om something 'useless'. Though historically entertainment thrived during times of crisis it seems that this time it's not so easy. When we once used to feel competition from big players like Live Nation or Clear Channel, now we're faced with local movie theatres, pubs, small events,...

The little money each person wants to spend on entertainment has to be worth it, we can't risk bringing crappy shows and ask people 40 euro for it. We couldn't do that in the past and we certainly can't do it now. We have to target as perfect as possible for every person. Asking questions like "What do you like to see?", "What's your idea of a entertaining evening?",... give them an experience they won't forget. That's the only way they won't mind spending their hard earned money and maybe come back for another show.


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