The yearly campaign of the non-governmental thirld world organisation Broederlijk Delen has come up with a great idea. Like "Linda" in the Netherlands or "Goedele" in Belgium "Tilak" gives a real life person in India, Tilak, her own magazine. This is a great way to give poverty a face. As soon as I heard the commercial on the radio this morning I rushed to the store to get my copy. I hope I'm not the only one! Well done Markee!
Here's the video ad:
Broederlijk Delen presenteert 'Tilak' from Markee on Vimeo.