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Staying one step ahead

How do you stay a step ahead of all competition? It's a question a lot of us in the entertainment business ask ourselves. Well... It's simple: keep on re-inventing whatever it is you do.

Last night I saw the 'WIT LICHT' tour of Marco Borsato. Compared to other similar arena shows, this was a show that was different than the previous one by the same artist. Impressive stage design, creative use of video (including funny singing flowers), high quality sound,... in other words: just what it takes to impress an audience these days. And when Marco flies through the hall to greet his fans, they feel as if he is thanking each and every one personally. And, actually, by putting on a show like this... he is! (Picture copyright Showbizzsite.)
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