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Axe causes Anarchy in public places

When Axe launches a new product, they usually do it with a "BANG". For the first time ever, the brand launches a deodorant for women. To go with the launch, the videos. Remember the Axe effect? Apparently when applying it to a woman and this female approaches her male counterpart, the effect is doubled. The result is a great viral campaign that spreads the message. Enjoy.

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