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The magazine is dead, long live the magazine

Belgium sees the disappearance of 2 Magazines. The high quality Sanoma published glossy Goedele reached 256.000 readers and yet never made any money. The other stylish magazine about to disappear is Gentleman. Although this magazine will be "replaced" by two new magazines from the same publisher. Things are moving, people are losing their jobs. You could say: "Go digital!" But that is one reproach you cannot make to Goedele. The magazine had one of the best Belgian apps. It came closest to true integration. Yet... this is expensive to create month after month after month. So... What is the future? Ah... Once more... Seth Godin couldn't be more right... In December the first issue of Et Alors? was launched, with a circulation of "just" 10.000. The magazine wants to be flamboyant and offers a unique and daring perspective on the world of fun, fashion, fetish, art, gender, bdsm, literature, glamour and icons. It is aimed at a select tribe, just like Seth Godin explained in his book. Offer your tribe what they want to see, watch or read. And you are set. The magazine is available at select stores and online. There is also the web site. Enjoy.

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