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How to promote a foreign film in the States

Oscar fever is rising... "Our" Bullhead is nominated in the "Best foreign language film" category. More often than not the movies in this category are not box office successes in the United States. It is quite a challenge to promote a foreign language movie to an audience that already has a huge array of movies to choose from. What does your typical American moviegoer do when he hears strange sounds that apparently are a language? Right... Go see a different movie. The creators of the Bullhead trailer have understood this and created the trailer below. The movie is great. AP wrote: "Take a chance and you will be rewarded with a work of nightmarish force that is unforgettable." They are very right. And we are keeping our fingers crossed for the Oscars...

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