Build a tribe like Café Theatre

Café Theatre in Gent is known for its steak tartare... But among marketeers, the brand is also known for its excellent marketing campaigns. Often you will get a brochure in your mail that is followed a few days later by an e-mailing that builds on the message, not just repeats it. Every year they also send their (registered) customers a postcard to announce that they are coming back from their holidays. The card usually refers to something they did during their holiday. As if you were a member of their family (or tribe...) they send you a note... and it works. Café Theatre has a very solid fan base. As you will notice, the video has no sound. It is embedded separately on the page linked to the digital postcard. I've not seen this approach before, but it works well. And apart from campaigning like true pros, they continue to serve quality food, which makes the picture complete. Keep it up guys!

Photo by Mark Florquin
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