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Showing posts with label marketing. Show all posts

Go Burlesque!

When you look at the images in Radio Modern's book, you wish you were living in the fifties or sixties. The style! And then... Hannes ...

Build a tribe like Café Theatre

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Café Theatre in Gent is known for its steak tartare... But among marketeers, the brand is also known for its excellent marketing campaigns...

Shopping 2.0

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Malherbe is not a small agency. It is quite a large (but independent) agency. But it intrigues me. They create experiences. Shopping exper...

Music For Life 2011 at full speed

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Last Saturday at 7 pm three Studio Brussel dj's were locked up without food in a glass house in Leuven. They will remain locked up for...

Sunrise belongs to moderate drinkers

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Heineken has started a rather surprising campaign. But... it's true... If you switch to water in between beers, you do stay fresh(er) :-...

Peter Lindbergh is an icon

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Until 29 January, the Antwerp photography museum (FOMU) is hosting an exhibition of Peter Lindbergh. Lindbergh is an icon. 25 years ago he...

The Beauty of a Second

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Every now and then great brands and great artists find each other. For this project Montblanc partnered with Wim Wenders in a short-film c...

Bookbinders Design

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This summer I re-discovered Paris. Yes, it is a great city. There are a number of places you often simply don't get to as a tourist. The...

Leve de 2 minuten commercial!

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De kranten stonden vandaag vol met nieuws over de 2 minuten commercial van Leffe. Natuurlijk is dit een ideaal gegeven voor creatievelinge...

What made Margot pose?

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My niece Margot recently went on a trip to Turkey. She just posted 84 holiday pictures on Facebook. I could probably write a post thinking ...

Another landmark hits the dust

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About ten years ago I visited Rock Garden on Covent Garden. The place was mythic... This was a legendary temple since the early eighties. ...

Gotta love London

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It is said that every woman loves shoes. The idea to create a show called " Shoes " just might have been inspired by somebody in...

Niet klagen... business model aanpassen!

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De voorbije periode al twee sectoren die aan de alarmbel trekken omdat hun business model niet meer werkt. Bizarre reactie op een veranderen...

Grappigste promo ooit Adobe

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Het bedenken van koopincentives is voor marketingmensen altijd een grote uitdaging. 1 kopen 1 gratis kennen we al. Kopen en gratis een extra...

Er is meer in het leven dan het middenvak

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Gisterenochtend zag ik een groot reclamepaneel met de slagzin "Er is meer in het leven dan het middenvak." Ik schrok. Ik vind dat ...

The Seth Godin effect

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I have been an avid follower of Seth Godin's blog for a long time now. Not only does he often write posts that are so "bang on tar...

What the # is Skribit?

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I was just passed on an email from Skribit. I had never heard of the project, but the idea of their campaign was great. Mail bloggers and ge...

Why portals are dead

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Recently somebody asked me why his portal isn’t working. He has heaps of content, the technology to make it and the means to promote it… but...

A new way of writing? Or is it just marketing?

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Just finished Kate Mosse's latest novel "Sepulchre". Like the one before, "Labyrinth", it is set in Southern France....

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