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How to launch your clothing store collection in a fresh way

A few days ago, I received an email announcing the launch of the Autumn/Winter 12/13 collection of Twiggy. It is the first time I get a video links to announce a new collection of a clothing store. It's not a label, it's a store in Gent. Digital tools are basically available to everyone to these days. Anybody can produce. Anybody can create, not just a book but also a video. And every now and then somebody comes up with a fresh idea. Twiggy's one is fresh indeed. Enjoy.

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