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Is it marketing or is it authentic care?

I was very much impressed by this effort by Puma to reduce the amount of tissue and cardboard used for packaging their shoes. What it is all about can be read here. What comes to mind is the question if this is a marketing stunt or if it is truly genuine. We will never know for sure, but somewhere in that huge company somebody must have been busy with the research to reduce waste and safe the environment. And that is a great thing, basically.
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