Shopping 2.0

Malherbe is not a small agency. It is quite a large (but independent) agency. But it intrigues me. They create experiences. Shopping experiences. And yet... somehow they "forgot" to hire a native speaker to do the voice-over on the great video below. They deliver high quality work. And I love this idea of shopping. It would almost (I repeat, almost) make me become a fan of going to the store to get groceries... But yet... the English of the voice-over makes the whole project look less impressive than it really is. Maybe I'm being picky... Anyway. The concept is great. I hope many stores will follow the lead presented by Malherbe.

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