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Surfing is like improvisational jazz

Yesterday I told you about the great new series of interpretations of the Holstee manifesto. But there's another great series going on online. The folks at Herman Miller have launched the Why Design project. In the first episode Yves Béhar talks about his fascination for surfing and for the boards and their design. He is the founder of fuseproject. After watching the video I went to their web site. Their home page has a few images that talk about design. In the Mad Marketing ebook / course I'm working I describe design as one of the five corner stones. Fuseproject's approach to design is the perfect illustration:

  • Life brings stories to design 
  • Stories bring design to life
  • Design brings stories to life

Back to the video series... In Why Design Herman Miller explores the world through the eyes of their designers and share something of why they value their point of view.

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